daniel somlai

Business Coach

about me

I am Daniel Somlai, consultant and ICF certified business coach. I live a happy and balanced family life with my wife and our two young children. They mean the safe background for me.


My professional life is diverse with various topics which are sources of joy for me. As a management consultant I improve company processes and organisations to make them more efficient. As a trainer, I support teams to cooperate more effectively and I support individuals in developing their personal skills, for example in communicating successfully. As a business coach, I assist my clients to become thriving leaders to find the best in themselves.


I have already come a long way on my self-discovery journey and a part of that have been participating in coaching sessions, trainings, psychotherapy and mindfulness course. Continuous self-improvement and self-awareness are important for me. Sports activities and mindfulness meditations are parts of my daily routine. Cycling in the city gives me a feeling of freedom, an adrenalin boost and recharges me at the same time.


I was 8 years old when I moved abroad for the first time: at that occasion to my grandparents in Western Germany for one and a half years. As an adult, I spent further 3 years abroad in Germany and in the Netherlands where I learned German and Dutch. Besides business trips, I also travelled extensively as a backpacker around the globe. These experiences made me more open and aware.


I have been cooking passionately for 15 years, especially vegetarian, Asian dishes. In Chefparade cooking school I lead various Indian cooking classes on 1 or 2 occasions per month.

professional background

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I gained my Masters degree in 2005 in Management and Organisation at the Corvinus University of Budapest. I worked as a management consultant first with Deloitte and then with PwC in total for 7 years, in Hungary and in the Netherlands. During those years I learned a lot about quality of work, project management, business development, client situations and succeeding in an international business environment. Later, in the Sales Support team of NN Insurance Hungary, I managed sales and HR development projects. In the HR team of NN I lead a team responsible for recruiting new talents. In those 4 years I progressed most as a leader, people manager and gained experience about corporate organisation and politics.


Since 2017, I have been working as a freelance coach, trainer and consultant, in strategic partnership with organisations that share my values, including DLM Consulting, Y2Y and Chefparade.


I completed an ICF licensed coach training program and a team coach, trainer, facilitator program, both at Legacy Ltd. in Budapest. I received the Associate Certified Coach (ACC) grade by the International Coach Federation.


I have assisted as a coach the personal growth of leaders and talents working for multinational corporations, start-ups and small and medium enterprises. As a coach at SEED Business School I coach participants of leadership (FOMP, BLP) and MBA programs. 

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Daniel somlai

Business CoacH, ACC


how i work

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  • I communicate honestly and openly with empathy and without playing games.

  • I keep my client in conscious responsibility in order he/she takes the decisions themselves during the coaching process.

  • I firmly believe in setting clear and measurable goals both for each coaching session and for the entire coaching process. Similarly, I find it very important to stick to the monitoring of meeting the goals.

  • I not only coach the issue itself brought up by the client, but I also coach the person.

  • I apply both highly supportive and highly challenging coaching interventions.

  • In case I believe that it serves the coaching process, I like to share my feelings, instincts regarding what happens between us (e.g. „what I heard from you makes me feel tense / fearful”; „ I am peaceful”; „You inspired me” etc.). Some of your colleagues might probably experience similar feelings with you, but they might not give you direct feedback on it. I do.

  • I regard the coach competencies defined by the International Coach Federation (ICF) as a quality standard and I develop myself along these skills.

  • I respect the ICF Code of Ethics as compulsory and I stick to it.

  • Typically, I hold the 60-90 minutes long coaching sessions every 2 weeks.


You can find further information on how I work under FAQ.

My mission as a coach is to create a trustful relationship with my clients that enables them to be honest to themselves and to better understand their motivations and themselves. My goal is that our cooperation leads to them being more successful, fulfilled and happier.

COACH mission

what you can expect from yourself 

while working with me

You derive to new findings about yourself and you also examine how these impact your environment.

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After investigating the underlying drivers, you can get into a position where you can take decision on issues on which you could not make up your mind earlier.

The complicated and intricate become clear and simple and those aspects emerge which really matter to you.

You can experiment with novel forms of communication and behaviour. Those which work well for you, you can embed into the daily routine.

Barbara Baráth
CEO, Greenfox Academy

During each of our coaching sessions I received help or inspiration that supported me in resolving the specific challenge we worked on. Due to Daniel’s business background and earlier experiences we easily found a common language.

CSABA Váradi
manager, ROCHE SSC

As part of my development plan for this year I met with a brilliant coach, Dániel. I wanted to progress in my career and I felt that there are some blocking points to achieve this goal. During our coaching process Dániel help me to come over those points, while he used powerful questions, and had amazing insights. Thanks to these sessions when the time came, I was ready to convince the “jury” I am ready for the next step.

Dániel is a world class coaching professional. I highly recommend him to anyone who wants to feel more confident in themselves, and also wants to create a strong, yet inviting, presence in their work.

dóra Haraszti-horváth
Agile coach

Daniel catches those moments when something changes in me. He stops me and supports me in gaining the most learning and value from these situations.

client testimonials

Ivana Juric
Director of Management & Services Controlling
INA Oil Company

After each session with Daniel, I felt I could do anything I wanted.

I became more self-conscious and in a short period of time managed to improve and change things, for which I was sure were not possible.

Daniel, thank you for that.

I highly recommend him to those who want to GROW.

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Kabai sándor
partner, consultant
Microsegment Plc.

An organisation that is in transformation brings significant tension and stress, which I also experienced personally day-by-day.

The main goal for in working with Dani was to rediscover my lost balance and motivation in work. To have a clearer view on my competencies and future personal development opportunities.

Dani's preparedness and his open, direct personality all contributed to make our discussions fun, almost like a friend talking to a friend, focusing fully on the professional work. Knowing his past work experience I was especially happy that he also shared several useful practical tips, that I can use in my daily operation.

I happily recommend Dani to all those, who would like to develop with the help of an experienced and credible coach.


Frequently asked questions

How long is a coaching process?

Typically, 6-10 coaching sessions make up a complete coaching process, depending on your goal and on the progress we make. Sessions are usually held every 2 weeks.

How long is a coaching session?

Typically, our sessions are 60 minutes long, however, based on individual agreement, it can also be 90 minutes.

What do I do as a coach during the sessions?

  • I ensure that there is a safe framework in order both our sessions and the entire process has a beginning, middle and an end, that there are clear goals and their realisation is measured.
  • I strive to create a safe environment which enables you to open up, to be honest with yourself and to accept even powerful feedback from me.
  • I ask many questions; however, questions are not my only means of coaching interventions.
  • I challenge your thoughts and behaviour, hence I support revealing your beliefs behind your actions.
  • I share my feelings that I experience during the co-operation with you.
  • I provide feedback how I perceive you and your thoughts. I give feedback on how you communicate with me. All this without judgement.
  • I stimulate you to explore new solution opportunities within yourself.
  • If it supports you, I am happy to share my own experiences gained in similar situations.

How is a coaching process structured?

1. Goal setting. During the first session, we explore your situation and your goal for meeting a coach. We exactly define what you would like to achieve by the end of the process and how we will know that your objective is met. We agree on how we will work together. Typically, already during the first session, you derive to new findings and you take „to dos” with you.

In case the coaching fees are covered by your employer, we usually hold the first session with 3 participants: client (you), sponsor (typically your manager or HR representative) and the coach (me).

2. Working on your topic. You define both the topic and the goal of each session. I support you in clarifying the goals and finding the connection with the objective of the entire coaching process with which you turned to me. In order to reach the goal set, you define and evaluate solution alternatives.

3. Monitoring progress. During each session, we measure your progress towards the agreed goals.

4. Define actions. The objective of the coaching process is typically to achieve some sort of positive change in your work, relationships. You define actions to test new findings, new behaviours outside the session. The „homework” also provides an opportunity to elaborate on details that will bring you closer to meeting your goal.

6. Closing. At the end of the sessions, and especially at the end of the process, we review together the progress and you make it explicit from where to where you got. We assess your progress.

In case the first session involved the participation of a sponsor (a manager or HR representative, in case your employer pays the bill for coaching), then the closing session is usually also held together with the sponsor. What information is shared with the sponsor and what remains between coach and coachee is agreed upfront and is basically determined by the coachee.

Why chose me from the many business coaches available?

I have 15 years of experience as employee, manager in multinational corporations and as an entrepreneur. The challenges of a continuously changing business environment is familiar to me, as I am living in it.

Based on my Clients’ feedback, I gave them novel and powerful feedback on their behaviour. They could successfully apply the learnings in other relationships, improving their personal impact.

How is coaching different from a therapy with a psychologist or from advice from a consultant?

I do not ask you how your childhood was and your relationship with your parents. We do not seek to understand why and how your thinking and behavior evolved to its currents state. We focus on the present and the future with respect to the goal you have defined. As a business coach I deal with topics that can be related to business in a broad sense. The length of a therapy is typically measured in years while a coaching process with me usually takes 3-5 months.

I do not give advice, especially not unsolicited advice. time to time I do share my own experiences, but only if you also find that useful.

Where do we meet?

I find that having the coaching session outside the usual office environment typically inspires people. We can meet in a quite café or in a coaching room. I work frequently at Kosztolányi Dezső tér both in a coaching room (Cosmic Latte) and in Tranzit Art Café and also in the city centre. All locations can be easily reached by car and parking spaces are available nearby.

Does it work online?

Yes. Coaching works fine through any of the video chat apps (I am on Skype, Messenger, Viber and Whatsapp). I have worked successfully with clients both when all sessions were online and when some of the sessions were online due to a business trip.


Typically it is difficult for a private person to afford a professional business coach. Therefore, if your company does not support you and you apply for coaching as a private client, I work with you 26.000 Ft per session.

For corporate offer please contact me for a quote.

You can pay in cash, through bank transfer or Paypal. I am a VAT exempt sole proprietor.


Tel: +36 30 529 6669



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